We at Battle Grounds take industry certifications with a grain of salt . . . they should definitely not be implicitly taken for their face-value promise; just because they promise a product to be friendly to nature, fair in the way it is traded or without the use of chemicals, does not mean that the product is good to the producers, consumers and our planet.  There are too many variables, loopholes and short cuts when it comes to certifications, so as I said; we take them with a grain of salt.

When it comes to organic coffee, I have too often found that the only care given to the coffee was to obtain the certification.  The growth, process and quality of the process were sacrificed (or disregarded), in the knowledge that the mere fact the product had an organic certification would fetch top dollar; which is bad news for the consumer, because they will pay a high price for stewardship and receive a low quality of coffee.

With Cual Bicicleta, it is ALL a win-win.  Omar Alonzo, the owner of Cual Bicicleta, marches to the beat of his own drum.  He is a steward of our planet, whether or not someone is looking to certify him.  He is a visionary and an innovator, bringing Organic techniques to a new level and sharing them with anyone who will listen in true altruistic fashion.

He started caring for his farm at the age of 17, after receiving a small plot of land from his grandmother.  He turned his struggles to creativity and is now one of the most renown organic farmers.  His coffee is ripe with high notes of raspberry and lime, with base notes of burnt sugar and chocolate nibs.  The body is full and buttery.  The flavour is strong, bold and joyful, just like Omar!