Stop sprinting
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Stop sprinting

You’re running a marathon, not a sprint.

Note to self: Stop thinking and acting like you’re doing the hundred meter dash. The finish line is nowhere in sight. I’m talking about your life, your career, your business, your pursuits. Slow down. Catch your breath. Find your pace. Then look around. You won’t see the finish line, but you will see all kinds of interesting things, supportive people, cheering people, and people running beside you. Yes, your feet hurt. It’s okay. It’s part of the process.

Side pains, sore feet, muscle cramps, thoughts of giving up – could be symptoms of a long distance race, or, could be symptoms of entrepreneurialism. I know. This is not my first time.

I’ve run these kinds of metaphorical races before. But never managed to finish. Same story each time. I started out too fast and wouldn’t listen to anyone who said, “slow down.” Of course, had I listened and slowed down, followed my advice in the second paragraph, I probably would have finished, and finished strong. Can I go back. No. Can I heed that advice, right here, right now. Yes I can.

These coffee businesses, Battle Grounds and Coffea Reciproca are 9 year projects. We’re half-way into year one. We had a heck of a start. We’re a little ahead at the moment, but I know, soon, our feet will start to hurt. That pain will be confirmation that we are indeed in ‘marathon mode’ and the only things we need to do are: keep running, look around at all the cool things, and enjoy the people around us.

See you at the finish line.

Battle Grounds Coffee Co & Roastery